A business is built by a group of workers. People work for companies to earn money so they can live and thrive. Workers sacrifice their time in order to gain freedom. If working is only done for money, it can be a very mundane existence for the employees.
In order to be fulfilling, a business needs to provide more benefits to raise the satisfaction of its employees. If the business does not grow and change, the company is much more likely to languish and die. The company needs deep innovation to thrive.
Innovation leads to business evolution, which is faster and more decisive than natural evolution. Innovation and leadership determine the next stage of development. If you are lucky enough to evolve your business ahead of the rest, you have guaranteed your future.
Examples of previous generations of phone evolution: