This is where understanding “Good to Great” should get a whole lot easier. If you have an hour to spare and are curious but don’t feel like reading the book yet, watch this video. Charlie Rose, famous on PBS in America, interviews Jim Collins and covers the “Good to Great” topics during this hour long video.
They explore the myths of business and how great companies are not built from these myths. It is a very open honest exploration of what it takes to make a great company. Charlie Rose can be very focused and even challenging of his guests. In this case he appears to like what Jim Collins has to say. They seem more like friends than the typical interview process.
I see this video as an easy way to learn the “Good to Great” basics.