This is something which I’ve wanted to do for quite some time. Here are the three official logos Citrix has had over its history beginning in 1989.
The first logo lasted from 1989 to 1996. The second logo was used from 1997 to 2007. The third logo is still in use.
It’s rare to see them close together, especially the first one. Looking back, the first one actually looks a bit skinny and sparse.
The most obvious change with logo three is the dots changing color from orange to black. Overall the banner for Citrix has not changed much over time. The adjustments are fairly minor.
On the other hand, our products have changed names quite often. The path to XenApp can be traced back to roots in Multiuser from 1991. Our first popular product was WinView with WinFrame soon after. This lead to the deal with Microsoft and beginnings of MetaFrame. A few years later there was MetaFrame XP, MetaFrame Presentation Server, Presentation Server, and finally XenApp. The core idea has remained largely the same but the features have advanced.
Given the timing of the logo changes (8 years, 10 years as gaps), there is a good chance that the logo will change about 9 years from now. It is a touchy subject to change the logo since it leads to confusing people if the change is too radical. Most likely it would be a minor change.