Blog Archives

The Better Product Fallacy

Posted on October 7, 2008 by Jeff Muir

From a previous post there was a summarization of “Trout On Strategy“. This is the kind of book that stays with you even though it is fairly short. One of the ideas that has been floating around since reading it…

Trout on Strategy

Posted on September 24, 2008 by Jeff Muir

Some books get straight to the point. Jack Trout, marketing guru, wrote a book called “Trout on Strategy” within the last few years that summarizes his experience with marketing over his very successful career. There is not a high degree…