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The Better Product Fallacy

From a previous post there was a summarization of “Trout On Strategy“.  This is the kind of book that stays with you even though it is fairly short.  One of the ideas that has been floating around since reading it

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Trout on Strategy

Some books get straight to the point.  Jack Trout, marketing guru, wrote a book called “Trout on Strategy” within the last few years that summarizes his experience with marketing over his very successful career. There is not a high degree

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